If you haven’t read about the benefits of a marketplace for a sports fan, do so before jumping into this article. Now that you get the basics of a sports betting marketplace. Recognize that we believe sports gaming is most fun with your friends in a social environment. Accordingly, a social betting marketplace does exactly that as it's a social platform directly connected to all of your friends, celebrities, and sports influencers so that you can transparently see and engage with the activity of those you care to follow. Leverage the social platform to build a following of users or have some great banter with those high school, college friends, or coworkers.